Understanding the challenge of EdTech Privacy Compliance

Success Story

Published on Dec 22, 2024

Prodigy Leading the Way for Data Privacy Practices & Transparency

Understanding the challenge of EdTech Privacy Compliance

Prodigy Education, creator of the widely-used Prodigy Math and English supplemental classroom tools, has a strong history of prioritizing student privacy and maintaining compliance with privacy regulations. However, the company recognized the need to ensure its privacy policy language was clear, accessible, and aligned with continually evolving state-level privacy laws.

To support this work, the company turned to Common Sense Privacy, recognized as the industry leader in student privacy in education and a trusted source of guidance for parents and educators.

Prodigy Leading the Way for Data Privacy Practices & Transparency
The Challenge

Prodigy Education is a leading provider of game-based learning platforms and is used as a supplemental classroom tool by almost a million teachers across North America. Its mission is to help every student in the world love learning by integrating standards-aligned math and English content into a fun and engaging gameplay experience. 

While Prodigy was already certified as fully legally compliant with all federal and state data privacy regulations, it was eager to ensure that its privacy policy was as clear and transparent as possible—while also ensuring it was ready for any required changes based on the ever-evolving regulatory privacy landscape. 

The company enlisted the help of Common Sense Privacy to review the language in its privacy policies and how these were publicly presented on its website. The goal was to ensure visitors - including district admins, school IT leaders, teachers and parents - could quickly and easily understand what data was collected and how it was safeguarded. It also wanted to ensure third-party privacy review sites like Common Sense Media were able to provide a fair and accurate assessment of its privacy practices. 

While Prodigy had already established robust student privacy policies and practices, the constantly evolving legal landscape surrounding children’s privacy rights required an evaluation of existing privacy content to maintain a high standard—one that not only meets, but exceeds, regulatory compliance. In addition, Prodigy’s implementation of best practices aligned its policies with the gold standard set forth by Common Sense Media. This commitment to refining its privacy policy and practices according to Common Sense Media’s privacy framework positioned Prodigy to foster ongoing trust among parents and educators—essential elements in today’s digital landscape.

With Prodigy used by about a quarter of elementary public school students across the United States, the company was keen to ensure its platforms and privacy practices could remain trusted and be seen as the gold standard for EdTech providers. Ensuring clear and transparent visibility around its privacy practices was a priority, as well as ensuring these were fairly reflected as part of Common Sense Media’s privacy review.

The Solution

By partnering with Common Sense Privacy, Prodigy gained access to the Privacy Dashboard—a powerful tool designed to help businesses navigate the complexities of privacy regulations, and implement the highest standards expected in the educational sector.

Through the Privacy Dashboard, Prodigy was able to:

  • Identify New Regulatory Requirements: Stay informed about new legislation and compliance requirements, ensuring it is always ahead of the curve.
  • Focus on Key Priorities with Actionable Feedback: Utilize feedback from Common Sense Privacy to target specific aspects of its privacy policy that required more clarity.
  • Implement Best Practices: Leverage insights and tools to efficiently update its policies, ensuring it clearly demonstrated comprehensive compliance with best practices.

These efforts resulted in Prodigy publishing a new privacy policy in the summer of 2024, which subsequently led to the company achieving a rare Pass rating - the highest possible grade - as part of a privacy evaluation by Common Sense Media. 

By obtaining the rarely-awarded ‘Pass’ rating, key decision-makers within schools and families at home know that Prodigy is committed to child safety and procedural transparency in its data privacy practices

Understanding the challenge of EdTech Privacy Compliance
The Outcome

By partnering with Common Sense Privacy, Prodigy gained access to the Privacy Dashboard—a powerful tool designed to help businesses navigate the complexities of privacy regulations, and implement the highest standards expected in the educational sector.

Through the Privacy Dashboard, Prodigy was able to:

  • Identify New Regulatory Requirements: Stay informed about new legislation and compliance requirements, ensuring it is always ahead of the curve.
  • Focus on Key Priorities with Actionable Feedback: Utilize feedback from Common Sense Privacy to target specific aspects of its privacy policy that required more clarity.
  • Implement Best Practices: Leverage insights and tools to efficiently update its policies, ensuring it clearly demonstrated comprehensive compliance with best practices.

These efforts resulted in Prodigy publishing a new privacy policy in the summer of 2024, which subsequently led to the company achieving a rare Pass rating - the highest possible grade - as part of a privacy evaluation by Common Sense Media. 

By obtaining the rarely-awarded ‘Pass’ rating, key decision-makers within schools and families at home know that Prodigy is committed to child safety and procedural transparency in its data privacy practices

Conclusion

Prodigy's journey underscores the vital connection between privacy best practices and success in the EdTech sector. By adopting the privacy best practices outlined by Common Sense Media, Prodigy ensures its users the highest standard of data protection. Privacy compliance requires proactively adapting to evolving regulations; however, by using the tools provided by Common Sense Privacy, Prodigy not only remains legally compliant but also demonstrates a visible commitment to putting best practices into action. Prodigy has subsequently extended its relationship with Common Sense Privacy into 2025, ensuring it stays on top of any evolving state or federal privacy regulations.

Key Findings

In today’s landscape, where trust is essential amid growing concerns about data privacy and safety, educators and decision-makers face legal obligations to prioritize these issues. Prodigy stands out as a leader in privacy best practices, emphasizing transparency and the protection of children’s data. This commitment not only fulfills the crucial responsibility of safeguarding student information but also contributes to long-term educational success and higher app store rankings.

Easy, affordable, and accessible
privacy solutions, by Common Sense