Common Sense Privacy Seal
A New Standard in Privacy Protection
The Common Sense Privacy Seal helps consumers identify products and services from privacy leaders across industries. When customers see the Seal, they know the product meets rigorous privacy criteria and follows best practices for protecting personal data.
What The Seal Stands For
Companies with the Seal respect user data by never selling it. They protect user information by preventing third-party marketing and limiting targeted advertisements, while maintaining user anonymity across web and apps.
Privacy Best Practices
To earn the Common Sense Privacy Seal, companies must follow these key privacy principles:
Why Privacy Matters
As consumers become increasingly concerned about how their personal data is used, they demand greater control over their information. Educational, health, and financial tools must protect sensitive data from being shared with online platforms or used for tracking.
Benefits for Consumers
Most people lack the time or expertise to read through dense privacy statements. The Seal provides peace of mind at a glance, filling the knowledge gap and letting users know they're engaging with a privacy-conscious company.
Benefits for Businesses
Companies that prioritize privacy build stronger relationships with users. The Seal helps businesses stand out, demonstrate their commitment to customer privacy, and gain a competitive advantage in the marketplace.
Our Prestigious Recipients
Less than 10% of companies evaluated qualify for this exclusive designation. Below is a list of our charter recipients
How to Earn the Seal
Companies must undergo a comprehensive evaluation using a 200+ question rubric. They engage directly with our privacy analysts and commit to regular policy updates and monitoring to maintain their status as privacy leaders.
Apply now to join the program
