A woman sitting at a table with a laptop.

The Privacy Seal

Showcase your dedication to preserving user privacy

The Common Sense Privacy Seal is the ultimate mark of distinction, proving your commitment to the privacy of your users.

A man and a child are hugging each other.

Common Sense Privacy Seal

A new standard in user privacy

Our Privacy Seal helps privacy-conscious businesses earn customer trust and stand out from the crowd.

When customers see the Privacy Seal on your product, they'll know that it meets Common Sense's rigorous criteria for user privacy:

It follows the best practices when it comes to their most important privacy concerns
It provides full transparency, allowing them to make informed decisions
It's backed by Common Sense Media, and the world's largest database of best practices regarding privacy

What does the Seal stand for?

Common Sense Privacy Seal, small version

Being respectful of user data, and not selling it to other companies.

Protecting user data, and not using it for third-party marketing.

Limiting the use of targeted advertisements for their users.

Maintaining anonymity across the web & apps, and not tracking users.

Ensuring users are never profiled for commercial purposes.

Foster privacy, win trust

Middle-aged asian woman who is confidently looking ahead

A man wearing a red jacket is holding a cell phone.

Manage your privacy policy effortlessly using Common Sense Privacy.

A woman in a suit and tie smiles for the camera.

Stand out, build trust, and win more customers

Apply for the Privacy Seal

Stand out from
the crowd

Get the recognition you deserve for doing the right thing and protecting your customers' privacy.

Show your commitment
to customer's privacy

Learn and apply the best privacy practices, and meet the most rigorous privacy standards.

Give customers peace of
mind, at a glance

Most customers don't have the time or knowledge to understand privacy; the seal fills that gap for them.

Licensing & Partner
Assistance

Partners know the Common Sense Seal represents the most rigorous standards in privacy.

FAQs

Can’t find the answer to your question in this list?

Ask us directly

How do I earn the Common Sense Privacy Seal?

Here are the priciples that guide us when awarding the Common Sense Privacy Seal:

being respectful of user data
protecting user data
disclosing how targeted advertising is used
respecting for user anonymity across the web & apps
communicating user profiles creation process

If your company follows these principles, then reach out to us to apply for the Privacy Seal.

What does Common Sense evaluate in awarding the Seal?

The privacy practices the Customer discloses in the CSP Dashboard must be reflected accurately in its public, published privacy policies and must meet CSP’s benchmarks for its Privacy Seal. Seal program participants are solely responsible ensuring all information about their privacy practices provided in Common Sense Privacy's Dashboard are accurate and up-to-date and consistent with their published privacy policy.

How long is the Seal effective?

Continued use of the seal is subject to continuing to meet CSP’s Seal program requirements. Seal recipients must notify CSP immediately of substantative changes in privacy practices or privacy policies and CSP will re-evaluate any changes against seal criteria. CSP conducts reviews on an annual basis at a minimum.

Am I guaranteed a Seal?

Companies may apply to the Seal program for evaluation and review, but Seals are not guaranteed.

How do I receive my seal?

If you qualify and if Common Sense Privacy grants you a license for the Seal, you will be sent a digital version of CSP Seal and granted a right to create a hyperlink Common Sense Privacy’s Seal website that displays products which have earned the Seal. Continued use of the Seal is subject to continuing to meet CSP’s Seal program requirements and subject to Common Sense Privacy’s brand guidelines.

A woman sitting at a desk with a laptop.

Get the recognition you deserve

Join the Common Sense Privacy Seal program

The Common Sense Privacy Seal was created to honor privacy-conscious businesses and to give them the opportunity to stand out.

If user privacy is a priority for you and you want to earn this mark of distinction, reach out and we'll guide you through the process.

Reach out and see if you qualify

NO LEGAL ADVICE. You understand and agree that CSP is not a law firm and is not providing you legal advice or representation. Any ratings or outputs of CSP's Services are subjective evaluations based on its general understanding and review of industry standards and practices. CSP’s ratings are not a legal opinion, should not be treated as a legal opinion by you or any other party, and is not a substitute for the opinion or advice of an attorney.