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Privacy Matters
We make it simple and affordable act right, from day one
As data breaches make headlines and consumers grow increasingly wary, privacy has become a key component, especially when entering crowded marketplaces.
Startups that prioritize privacy from day one aren't just avoiding potential pitfalls — they're building a foundation of trust and fueling long-term growth.
Is it time to update your privacy policy?
WW International, owner of the Kurbo weight loss app, was fined $1.5 million in 2022, as regulators alleged the company formerly known as Weight Watchers collected children’s personal health information without parental consent. Regulators said the Kurbo app was marketed to children, and that the sign-up process encouraged children to falsely claim they were older than 13 to dodge parental consent requirements. The FTC said hundreds of users who had claimed to be older than 13 when they signed up for the app later changed their birthdates to indicate they were younger than 13, and that they were allowed to continue using the app anyway.
The maker of the free Premom ovulation tracking app now has strict limits on sharing user data, following an FTC complaint that it had deceived users by sharing their personal health information with marketers without notification. The FTC alleged Easy Healthcare’s privacy policy made several false promises regarding how it would share personal data and if users could be identified through that data. Regulators claim the company failed to protect sensitive and private information, such as an individual user’s sexual and reproductive health, and their parental and pregnancy status. Easy Healthcare is now barred from sharing data for advertising, and the firm must collect consent before sharing users’ health information for any other reasons. It is also required to disclose to users how their data will be used.
There are 11 new state privacy laws scheduled to go into effect over the next two years, and dozens more currently under consideration by local legislatures. In July, new requirements in Florida, Oregon, and Texas could result in substantial fines for companies that are behind on data collection and consent requirements in those states. While there are similar elements among the new laws, each has unique provisions; for example, Florida’s law will primarily affect large companies, while the laws in Texas and Oregon may also apply to nonprofit groups and small businesses, respectively. Regulatory changes are coming quickly throughout the U.S., and without a thorough understanding of the new laws, your business is vulnerable to legal challenges. Common Sense Privacy closely monitors new legislation and can alert you when your policies fail to meet new requirements.
This GDPR enforcement tracker shows an up-to-date list of fines and penalties imposed by EU data protection authorities under the GDPR. This tracker only includes fines under the GDPR (including UK GDPR) and excludes those under non-European or non-data protection laws, however, it includes key ePrivacy fines under national laws of EU member states.
How we help
Avoid fines & disruption
We help you identify and address potential privacy gaps before they become a problem.
Accelerate adoption
Our scorecard helps you answer the toughest privacy questions your customers might have.
Demonstrate trust
The Privacy Seal helps you demonstrate your commitment to the highest privacy standards.
In a policy statement meant to clarify COPPA, the Federal Trade Commission warned ed tech firms not to use students’ data for marketing and other commercial purposes, to eventually delete collected data, and to have adequate security procedures for protecting students’ information. The commission was especially concerned with data collected from low-income students using free apps. This new guidance is meant to include broad consent agreements from schools and districts.
IXL Learning says its subscription-based platform follows federal privacy laws, but a new class-action suit from a group of parents alleges the company collects and uses students’ data without their knowledge or proper consent. The three Kansas families bringing the legal action are co-represented by the EdTech Law Center, a firm focused on the use of personal data in edtech. IXL claims the suit is “based on speculative concerns about educational technology in general” and does not reflect their policies.
The FTC has proposed a settlement for alleged child privacy and consent violations by Edmodo, which operated a platform for virtual classes. Regulators claim the edtech firm failed in its consent requirements in part by relying inappropriately on the school to get parental consent on using children’s information for commercial purposes. They said schools and teachers “could never be solely responsible for complying” with COPPA.
There are 11 new state privacy laws scheduled to go into effect over the next two years, and dozens more currently under consideration by local legislatures. In July, new requirements in Florida, Oregon, and Texas could result in substantial fines for companies that are behind on data collection and consent requirements in those states. While there are similar elements among the new laws, each has unique provisions; for example, Florida’s law will primarily affect large companies, while the laws in Texas and Oregon may also apply to nonprofit groups and small businesses, respectively. Regulatory changes are coming quickly throughout the U.S., and without a thorough understanding of the new laws, your business is vulnerable to legal challenges. Common Sense Privacy closely monitors new legislation and can alert you when your policies fail to meet new requirements.
Privacy Matters
The stakes are getting higher when it comes to student privacy
With increasing scrutiny from regulators and rising expectations from parents and teachers, educational apps face significant challenges around compliance.
Privacy protection is a legal requirement, but it can also be a strategic advantage for the best players, fostering trust, recognition, and removing barriers to adoption.
Is it time to update your privacy policy?
The impact we're making
A trusted partner by your side
It’s like having a fractional Chief Privacy Officer
Simplify complex
privacy requirements
We stay on top of all the fast-changing laws that govern your policy, so you can focus on growth.
Evolve to meet new
rules and regulations
We ensure your policy is updated regularly to reflect new laws as they go into effect.
Move fast, and save
with Common Sense
We take care of your policy quickly so you can focus your resources where they are needed most.
Ensure trust with
a credible brand
The Common Sense Seal demonstrates that your business' foundation is based on customer privacy.
Simply sign up online, go through a guided interview with the Wizard, generate your draft.
No, our wizard will walk you through the assessment, you just need to know your business.
No, Common Sense Media ia a not for profit that helps families, teachers and schools make content and technology decisions. Common Sense Privacy is a public benefit spinout from Common Sense Media that helps companies stay on top of privacy regulation and build trust with their customers through best privacy practices.
Yes, our Wizard generates privacy policies and Google Play store labels
No, Common Sense Privacy does not offer legal advice. We offer evaluations based on our general understanding and review of industry standards and practices.
No, we offer an annual subscription price so you can get the advice you need when you need it, without paying again and again.
Our models are trained on Common Sense Media's 150 point rubric (developed in partnership with academics, legislators, industry experts and key stakeholders) and Common Sense's proprietary database of 5000+ company and product evaluations.
Here are the priciples that guide us when awarding the Common Sense Privacy Seal:
- being respectful of user data
- protecting user data
- disclosing how targeted advertising is used
- respecting for user anonymity across the web & apps
- communicating user profiles creation process
If your company follows these principles, then reach out to us to apply for the Privacy Seal.
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